SESSIONS COOLERIZE SHOP BLOG START FREE

REPROGRAM YOUR HUMAN YOUR REALITY

Think Nice Now Coolerize

YOUR INTRO VIDEO

2-3 minutes: Who you are, what you offer, why it works

YOU'RE AN NPC
UNTIL YOU'RE NOT

START FREE CHALLENGE

CONSCIOUS • SUBCONSCIOUS • REALITY REPROGRAMMING

Delete NPC Behavior. Become the Main Character.

Think Nice Now
Private Session

90-minute deep dive, personalized protocol

  • Organic session
  • Custom mindset blueprint
  • Observer mode reset
  • Creator mode installed
  • Email follow up
$497
BOOK SESSION

Only 8 spots available per month

"Best decision I made this year."

— Laurynas S., Lithuania

Think Nice Now
Keynote Experience

High-impact Keynote experience for teams and Organizations

  • Real-time Team-wide perspective shift
  • Awareness integration into daily work culture
  • Elevated Moral & Energy
  • Cohesion and alignment
$9,800
BOOK KEYNOTE

Pricing excludes travel expenses, accommodations, and any additional cost such as custom team merch or custom requests. Final scope and pricing may vary based on event details.

BOOK THE SESSION
CHANGE THE VIBE

COOLERIZE

cool·er·ize /ˈkōōləˌrīz/

(verb): To level up humans, ideas, and businesses—upgrading them to peak coolness.

Vibe
Check

$97

40 minutes • Phone call

  • Quick vibe check
  • 3-5 immediate cool upgrades
  • Check the fit
  • Get outside perspective and clear direction fast
BOOK CALL

Credited toward intensive or peak coolness if booked within 24hrs

Coolerize Intensive

$497

120 minutes • Video call

  • Complete coolness audit (live)
  • No Filter precision feedback
  • Clear next moves (Zero Guesswork)
  • Post call Coolerize summary
BOOK INTENSIVE

Only 8 spots available per month

GEAR UP

📱

Digital Products

Guides, manuals, blueprints

👕

Think Nice Now Merch

Apparel, accessories, signs

🧢

Coolerize Merch

Branded gear, creator tools

Limited Drops

Exclusive releases, Collaborations

👑

Main Character Gear

Curated essentials

🔥

AKWRD
Clothing

Coming Soon

REAL TALK

Unfiltered. Unsolicited. Real.

DM Screenshot
DM Screenshot
DM Screenshot
Robby Lee

Be Your Authentic Self. Everyone is Weird.

THE JOURNEY

Every step with love. Leave every soul, every place better than when I met them or was there. As a creator, a futurist, a delusional designer of my destiny in real time, I don’t affirm past identities. If I had one “super power,” it would be that all my thoughts benefited me. If I had the tools or knowledge I have now… WOW… my reality would be totally different, and that is why I do these sessions. Be the change you want to see in the world, be the light.

I love being a designer, a model, a surfskater. I love fashion, I love being a creator, and this human experience. I love my ethics, the “God” I am building/experiencing. I’m massively delusional about my desired delusional destiny. I am Robby Lee.

If you’re reading this, know this— you’re exactly where you’re supposed to be, right here, right now. You’re the most evolved you have ever been, fact. You’re more powerful than you’ll ever know, and I love you with love, Robby Lee P.S., You’re incredibly beautiful.

FREQUENTLY ASKED

Think Nice Now is pure mindset transformation. Deleting old code, installing a new operating system for conscious creation. Coolerize takes humans, ideas, and businesses to peak coolness through creative design and strategic upgrades. Even when you book Coolerize, we start with your mindset first because you can't level up the outside without upgrading the inside. Not sure which one? If you need to fix YOU first, book Think Nice Now. If you need to level up your brand, business, or creative vision, book Coolerize. Either way, we're upgrading the operating system.

No, this isn't therapy. Therapy focuses on the past. I focus on right now. This moment. Where you can actually reprogram your operating system and install upgrades that serve you. Here's the truth: focusing on trauma sacrifices the present moment. You're the most evolved version of yourself you've ever been. Let's build from here, not backwards.

Show up well rested, hydrated, and alert. You're about to download new data and your system needs to be ready to receive it. Find a calm, quiet space with zero distractions. Take notes if you have aha moments, but don't stress it. You'll receive a full transcript after the session so nothing gets lost.

No refunds. This is life changing work, and it requires commitment from both of us. If there's a legitimate emergency (medical, family crisis), we can reschedule once with documentation. But if you're not serious about showing up for yourself, don't book. Your transformation starts the moment you commit.

You find your true power and step into it. I give you the tools. Cheat codes for life. You become the observer so you can spot the old programs and limiting beliefs running in the background. Once you see them, you can delete them and step into alignment with your authentic self. From there? You get to create your delusional desired destiny. It's like I hand you a magic wand and teach you how to use it.

Ha. I've always joked it's 'Robby Lee's Not a Cult' Cult. But no, this isn't a cult. I do this because I know how powerful I am to create the change I want to see in the world, and I choose to leave every person I meet, every place I go, at a higher frequency, better than when I found them or was there. The ripple effect of that work? Incomprehensible. Indefinite. That's the mission.

7-DAY MAIN CHARACTER CHALLENGE

Start deleting NPC behavior today. Free.

YOU'RE IN.

Day 1 hits your inbox shortly. While you wait — read the blog.

STILL HERE?
FANDAMTASTIC!

Start the free challenge. 7 days. Delete NPC behavior.

BLOG

MINDSET · March 10, 2026

The Coolerize Method: How I Rewired My Reality in Waikiki

Five years ago I was running on autopilot. Then I picked up a sign, walked Kalakaua Ave, and everything changed. Here is exactly what happened and the framework that came out of it.

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Why Your Brand Is Boring (And How to Fix It This Weekend)

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What 500 Street Interviews Taught Me About Strangers

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