YOUR INTRO VIDEO
2-3 minutes: Who you are, what you offer, why it works
Delete NPC Behavior. Become the Main Character.
Live 60-minute observer awareness experience
Questions? Book here you'll know in 20 min.
90-minute deep dive, personalized protocol
Only 8 spots available per month
"Best decision I made this year."
High-impact Keynote experience for teams and Organizations
Pricing excludes travel expenses, accommodations, and any additional cost such as custom team merch or custom requests. Final scope and pricing may vary based on event details.
cool·er·ize /ˈkōōləˌrīz/
(verb): To level up humans, ideas, and businesses—upgrading them to peak coolness.
40 minutes • Phone call
Credited toward intensive or peak coolness if booked within 24hrs
120 minutes • Video call
Only 8 spots available per month
6.5 hours over 2 weeks
Only 4 spots per month
Guides, manuals, blueprints
Apparel, accessories, signs
Branded gear, creator tools
Exclusive releases, Collaborations
Curated essentials
Coming Soon
Unfiltered. Unsolicited. Real.
Be Your Authentic Self. Everyone is Weird.
Every step with love. Leave every soul, every place better than when I met them or was there. As a creator, a futurist, a delusional designer of my destiny in real time, I don’t affirm past identities. If I had one “super power,” it would be that all my thoughts benefited me. If I had the tools or knowledge I have now… WOW… my reality would be totally different, and that is why I do these sessions. Be the change you want to see in the world, be the light.
I love being a designer, a model, a surfskater. I love fashion, I love being a creator, and this human experience. I love my ethics, the “God” I am building/experiencing. I’m massively delusional about my desired delusional destiny. I am Robby Lee.
If you’re reading this, know this— you’re exactly where you’re supposed to be, right here, right now. You’re the most evolved you have ever been, fact. You’re more powerful than you’ll ever know, and I love you with love, Robby Lee P.S., You’re incredibly beautiful.
Think Nice Now is pure mindset transformation. Deleting old code, installing a new operating system for conscious creation. Coolerize takes humans, ideas, and businesses to peak coolness through creative design and strategic upgrades. Even when you book Coolerize, we start with your mindset first because you can't level up the outside without upgrading the inside. Not sure which one? If you need to fix YOU first, book Think Nice Now. If you need to level up your brand, business, or creative vision, book Coolerize. Either way, we're upgrading the operating system.
No, this isn't therapy. Therapy focuses on the past. I focus on right now. This moment. Where you can actually reprogram your operating system and install upgrades that serve you. Here's the truth: focusing on trauma sacrifices the present moment. You're the most evolved version of yourself you've ever been. Let's build from here, not backwards.
Show up well rested, hydrated, and alert. You're about to download new data and your system needs to be ready to receive it. Find a calm, quiet space with zero distractions. Take notes if you have aha moments, but don't stress it. You'll receive a full transcript after the session so nothing gets lost.
No refunds. This is life changing work, and it requires commitment from both of us. If there's a legitimate emergency (medical, family crisis), we can reschedule once with documentation. But if you're not serious about showing up for yourself, don't book. Your transformation starts the moment you commit.
You find your true power and step into it. I give you the tools. Cheat codes for life. You become the observer so you can spot the old programs and limiting beliefs running in the background. Once you see them, you can delete them and step into alignment with your authentic self. From there? You get to create your delusional desired destiny. It's like I hand you a magic wand and teach you how to use it.
Ha. I've always joked it's 'Robby Lee's Not a Cult' Cult. But no, this isn't a cult. I do this because I know how powerful I am to create the change I want to see in the world, and I choose to leave every person I meet, every place I go, at a higher frequency, better than when I found them or was there. The ripple effect of that work? Incomprehensible. Indefinite. That's the mission.
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